Fri 19th Feb 2016 - Reasons:London

Reasons:London returns for the 4th time to Old Street, London. Reasons:London is an affordable single dayer, with an awesome line-up of speakers. Kicking off at 12:00 noon on Friday 19th February, is the perfect way to finish your working week and start your weekend!

Each time we have run Reasons at Old, it proven to be very popular by selling out! With limited seats, some amazing talent scheduled, and at a price lower than most one day events, this is a no brainer. Amazing speakers, beautiful venue, incredible price.

Last year we sold out well before the event. Avoid disappointment, and get your ticket reserved quickly!

Reasons:London Speakers

Tom Muller

Tom Muller designs comics, culture, entertainment and technology - and has done so for the last 16 years. Amongst the clients and brands he collaborates with he counts Image Comics, WIRED, DC Comics, Universal Studios, TV Guide, Flipboard, Zonza, WGSN, Paramount Pictures, Muse Productions, and StudioCanal -- for whom he has designed and led projects that range from brand identities, international web campaigns to print and publication designs.

A prolific print and logo designer, he has frequently collaborated with artist Ashley Wood, has regularly worked with DC Comics, and was responsible for the design of the multi-award winning anthology Comic Book Tattoo for Tori Amos. Tom runs his studio - helloMuller - from London and continues to work across the full spectrum of design.

Linda Brownlee

Linda Brownlee was born in Dublin, gained a BA (Hons) in Communications at DCU before moving to London where she is currently based. Linda is a director and photographer, and has directed commercials for Barclays and BBH in the last year.

Her portrait, fashion and documentary work is regularly featured Dazed & Confused, Vogue, The New York Times, The Guardian and Telegraph magazines. Her photographs have been exhibited at London's National Portrait Gallery, The Photographers Gallery, the Gallery of Photography in Dublin, the Yinka Shonebare Space, Host Gallery, and the Nottingham Castle Art Gallery. Drawn to all sorts of communities and cultures, Linda's work conveys the unique energy of the many people and places she visits with a camera.

Emily Forgot

Emily Forgot has been working in the creative industry since graduating from Liverpool school of Art & Design in 2004 she has amassed a diverse range of international clients, including Herman Miller, Adidas, Orange, MTV, Paul Smith, The Creative Review, Selfridges & Co, Harrods, The W hotel, Bang & Olufsen, Swarovski, The BBC, The Guardian, The Times, The Independent, The Telegraph, Dazed and Confused, GQ, Wired, MC Saatchi, Wieden & Kennedy, 02, Nokia and more.

Along side commercial endeavours Emily produces personal work in the form of limited edition prints and ceramics. Her work has been exhibited both in London and abroad most notably in 2007 at the 'Fragiles' show as part of the prestigious Miami Art Basel.

Mike Brondbjerg

Mike Brondbjerg is a designer / developer / artist working in data visualisation, information design, web applications and generative design, using a range of technology including Processing, Arduino, HTML, JS, CSS, D3JS & WebGL. He runs a small studio in the South East of England with Polly Vinyard working on projects with clients & agencies including: Kings College London, Chelsea Football Club, Oxfam, Disney, Abbott Laboratories, Lilly, The Away Foundation & 51Degrees.

Mike is never happier than when finding a new data source to seed a new design, animation or abstract illustration.

Sarah Parmenter

Sarah Parmenter owns You Know Who, a small British design studio now in its tenth year. She specialises in iOS user interface design; regularly contributes to various online and printed media; and speaks at conferences all over the world. Sarah's straight-talking nature and no-fuss approach to projects have landed her many great contracts over the years, with various well known brands in the UK and abroad.

Her iOS design practice, has produced work for clients including Blackberry, News International, STV, and the National Breast Cancer Foundation of America. Sarah excels at teaching, and she is a riot with a few cocktails in her. In 2011, at .net Magazine's annual awards show, Sarah's peers voted her 'Designer of the Year'.

Mr Phil

After completing a degree in illustration, Mister Phil spent many years as a web designer before swapping the code for crayons (0.8mm Mitsubishi uni pens to be precise) and embarking on an illustration career in a now-or-never type way.

Things started to pay off and he has now worked for clients including Vitaminwater, Computer Arts Magazine and the National Gallery and is a member Tumblr's Creatrs team, a hand picked bunch of creatives form across the globe who provide digital content for brands across all social media. He lives and works in Brighton UK.

Eva-Lotta Lamm

Eva-Lotta Lamm User Experience Designer and Illustrator. She grew up in Germany, worked in Paris and London for a few years before packing up her backpack and go travelling the world for 15 months. She has over 12 years of experience working on digital products as an in-house designer for Google, Skype, and Yahoo! as well as freelancing and consulting for various agencies and her own clients.

Besides her daytime mission of making the web a more understandable, usable and delightful place, she regularly takes sketchnotes at all sorts of talks and conferences and has self-published her notes in several books.

Eva-Lotta also teaches sketching and is interested in exploring the area of Visual Improvisation - looking at the parallels between sketching and improvisation to explore how some of the principles from her regular theatre improvisation practice can be used to inspire visual work.

Date - Friday Feb 19th, 2016

We have put a lot of thought into the best day and time for this one day event. We know work pays the bills, so we didn't want to eat into your work time too much. We know that many agencies start to slow down by Friday lunchtime, and of course people's minds start wandering toward the weekend. So, we figured the best time to run a cool one dayer is on a Friday, kicking off at 11AM and finishing around 6PM. Reasons:London is on Friday 19th February 2016. Registration opens at 10AM, and the event kicks off at 11AM. Perfect!

Location - Old St, London

Reasons:London will be held (again) at the L.S.O. at St Luke's, it is a beautiful, very cool, easy-to-get-to, contemporary and flexible venue in the heart of central London.

Situated on Old Street, just a few minutes walk from Old Street and Barbican tube stations, LSO St Luke's has the wow-factor of a unique, heritage space. Hints of original 18th-century decorations appear alongside contemporary features to create a stunning setting in which natural light floods the space through the soundproof windows.

LSO St Luke's
161 Old Street
London EC1V 9NG


From 11:15AM


12:00 - 12:45

Mr Phil

12:45 - 13:30

Sarah Parmenter


14:00 - 14:45

Mike Brondbjerg

14:45 - 15:30

Linda Brownlee

15:30 - 16:30

Extended Break - Grab a bite to eat

16:30 - 17:15

Eva-Lotta Lamm

17:15 - 18:00

Emily Forgot


18:30 - 19:15

Tom Muller



Who should attend?

If you are a designer, developer, coder, manager, game developer, artist, animator or a newbie, then you should not miss this event! If you are the type of person who agonises over the details, care about your craft, and you choose to surround yourself with the best in design, code and inspiration, then you should attend.

It is one day out of the office. A chance to be inspired, educated and get some networking in with like-minded peers. Reasons:London will reach your 'wow-receptors'. You will leave pumped with ideas, a bigger network, and eager to create great work!


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