Every year we get inundated with speaker proposals. We want to say yes to everyone but of course simply don't have the room. The Elevator Pitch is exactly what the title suggests - 20 'newbies' / 'oldies' / whatever you want to call them, get 3 minutes to show their best work, a new idea, live coding, live drawing, whatever.
It is a chance for new speakers who are not doing sessions during the conference to get great exposure. What do we get? A chance for us, the audience to see new talent. Pretty cool eh?
The Elevator Pitch is a mish mash of designers, developers and creatives throwing down their stuff in 3 minutes!