Björn Steinar is a product designer, currently based in Reykjavík. He is an enthusiastic designer who strives towards bringing around societal change through his design practice.
He is from a generation of product designers; designing into a world over flooded with products and useless temptations. The world is in dire need of solutions to an array of problems, which is why Björn tends towards what he calls an anti-capitalistic design method; honest design practice with a real purpose, where no one is screwed over - neither people nor planets.
Recent works include Catch of the day – fighting food waste by handcrafting vodka from dumpster dived fruits – followed by an open source distilling machine, Cargo – an explanation of the world condition from the standpoint of the steel shipping container and banana passport and last Skógarnytjar (e. Forest Utility) – mobilizing Icelandic designers and foresters to create a culture around utilization of a new resource in a previously woodless country.
The three research-driven projects echo Björn’s vision of using design as a medium for conveying ideas. Strong narratives and expressive simple solutions, combined with close collaborations, place his local context as a metaphor for the world in a solution-oriented dialogue. Always proposing a solution, no matter how complex the problem.