What is Reasons to?

Reasons to is an award winning 3 day conference with a festival vibe, held annually in Brighton UK. Every year the very best international creative and developer speakers take to the stage to wow, inspire, inform, entertain, thrill, teach and mix with web designers and coders that attend from all over the world. We believe that todays professionals are multi-disciplined, and draw their inspiration from many different influences. We curate Reasons to be Creative with that in mind, bringing you the world's most talented designers, coders, creatives, film makers, animators, installation builders, illustrators, and artists and more.

Where is Reasons to?

Reasons to: takes place in The Brighton Dome:
Church Street, Brighton, BN1 1EE.

When is Reasons to?

Reasons to is always the first Monday, Tuesday, Wednesday of every September.

How long has Reasons to been around?

Reasons to has morphed from Flash on the Beach - to - Geeky by Nature - to Reasons to. It all started in 2006!

Who has spoken before?

Reasons to is well known for the quality of it's speakers. Here are just a few who have graced our stages in the past: Stefan Sagmeister, Neville Brody, Paula Scher, John Maeda, Erik Spiekermann, Jessica Hische, Hillman Curtis, Jeffrey Zeldman, Jon Burgerman, Yuko Shimizu, Sara Blake, Annie Atkins, Rob Chiu, Noma Bar, James Victore, Joshua Davis plus many many more.

Why come to Reasons To?


Come away from Reasons to be Creative charged with inspiration to design, develop and create something wonderful. See and hear the creative process from the world's best speakers.


Learn from industry leaders - how to's, tips & tricks and learn about emerging trends and technologies to creatively inspire you to take and use to build amazing work.


Surround yourself by like-minded people that generate an amazing atmosphere, meet peers, who share your passion for art, design, code & inspiration.


Re-charge those batteries by submersing yourself in 3 days of stellar talks, stunning work, and get motivated to go away and do amazing work.

I want to plan who I see.

Great. Our schedule will show you who is speaking in which theatre at what time. It will also tell you what type of talk it will be - such as design, code, film, illustration etc. The schedule can be found over here.

I went to Reasons to last year, is there new stuff for me this year?

Duh! Yeah!

Absolutely, every year we wanna make it fresh and new content. We like our speakers to talk about their wins, their failures, how they overcome hurdles. Tell us the good the bad and the warts, and share how to get through all that. We try every year to bring new faces, and only bring back speakers who we haven't seen for a while. That helps keep it fresh.

When is the full lineup announced??

Speakers are announced regularly from site launch in late April; the best way to stay up to date is ensure you are subscribed to our newsletter.

Any special deals if I send my team?

Absolutely! If you are sending more than 3 people! We have 3-pack, 6-pack and 10-pack deals. Of course, there is another way to send a lot of your team - become a partner. We have many partner opportunities that include tickets, so you get the best of all worlds - brand visibility, tickets, and great inspiration and motivation for your team!

How can I get the best price or other discounts?

We usually go on sale in late March - beginning of April. If you are signed up to our newsletter, you will be first to get news such as tickets going on sale, and of any special promo's.

How do I qualify for student pricing?

Students always get a great deal.

Email us at: from your student email account and we will send you a link to get student tickets.

Please note: to qualify for student tickets, you must be in full time education and must have a current valid student ID.

I am new to Brighton, where do I stay? Eat? Drink?

Check out our Location page. There is tons of info on getting to and from Brighton, where to stay, and more.

How do I collect my ticket and register for the conference?

Once you register online, your details will be added to our attendee database. Prior to the event, we will email all attendees with directions and registration open times for you to pick up your badge, event program, swag, and attendee t-shirts.

What if I am not interested in a particular talk?

This is the benefit of a multi-track format. You can choose to see any talk in any of the 3 theatres that we have running.

Can I register at the event?

Sure, if we have places, but, tickets are much cheaper in advance.

What if I have to cancel?

Cancellations, name changes and general terms are found here.

Are there networking opportunities?

OK, here's the dealio.

We believe that one of the biggest benefits to a multi-track event is that you are not likely to sit next to the same person twice! Single track events tend to breed a 'camp mentality' - 'this is my seat, I'm gonna leave my coat here whilst I go get coffee, and when I come back, I'm sitting here again - next to the same people that have been here all day!'

We have plenty of breaks to grab a coffee and say hi to people. We have evening get-togethers. But of course, a lot of it is down to you. If you don't want to talk to anyone, the likelihood is that your networking will not be as successful as those who do want to chat and share. Rule of thumb: Bring plenty of business cards, stickers if you like, and be willing to hand them out and trade them!

Is there WiFi at the venue?

Of course! There is free Wifi for attendees at the Reasons to: venue. Our official hashtag is #reasonsto!

Any other questions

You have other questions?

Send us an email: