Andries Odendaal is an independent, Cape Town based creative working primarily - but not exclusively - as a designer and developer of interactive media.
As a creative in this field, he has received extensive global recognition for his work, and during his career has both been featured in - and contributed to - a number of printed and digital industry related publications.
He is regularly invited as a speaker at design & interactive media conferences around the world and has served on a number of judging panels including D&AD and One Show.
Andries has produced work (sometimes in collaboration with other agencies) for clients including•À_Discovery Channel, National Geographic, GettyImages, Diesel, Hewlett Packard, BBC,•À_Sky and The London Science Museum.
Play! - The 'art' of not getting too serious
The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.' - Carl Jung (1875 - 1961)
Andries will discuss the importance of 'play-time' as an integral part of the creative process and show that a playful process has more value than simply getting the job done.
Through examples, Andries will discuss his own creative journeys in producing both personal and client work, focusing on the process that informed the production of these.
His talk is offered as an inspirational session for designers with a programmatic slant, as well as programmers that's finding themselves bogged down by the technicalities of their medium.