Dr Woohoo (Drew Trujillo)


Dr. Woohoo (translation: Serious Fun), is a New Mexico based artist and developer creating . Woohoo creates art that fuse the intelligence of algorithms, the creative expressiveness of natural, organic media with behaviors found in natural systems.

Woohoo's projects typically flow from the abstract to the practical. To generate his artwork, he cyclically moves between creating his own color and brush applications and plug-ins that attempt to capture his emotions and artistic vision, while emulating natural media.

Woohoo's artwork can be found online, on tv, prints, canvas, silk kimonos, as kinetic sculptures and soon as glass sculptures.

As a simple rule, he chooses to integrate rather than duplicate features that already exist in the creative applications (Photoshop, Illustrator, After Effects, Maya and Painter) that he uses.

This aÄ la carte approach allows Woohoo to mix-n-match any feature from these applications along with his own bag of tricks and sculpt them into his own set of uber-creative application(s) with the aid of openFrameworks.

From a creative perspective, this allows him to extend his creative capabilities. From a practical perspective, it turns out that the processes and tools created for Generative Art are a perfect match for automating and adding to the intelligence of the creative process and workflow giving the artist an infinite amount of possibilities, while focusing in on variations that are relevant to that persons preferences.


Dr. Woohoo Reveals the Secret Techniques Behind His Artwork and In The Mod

Be inspired by the creative works of Dr. Woohoo as he reveals the secret process and techniques behind analyzing, visualizing and sharing the color palettes from infamous paintings on In The Mod ( and how he creates his artwork by mashing up different applications (Flash, Illustrator, After Effects, Photoshop, MATLAB and Painter).

During Woohoo's presentation, he will share, for the first time, new enhancements he has made to Illustrator, Bridge and After Effects via integrated swf palettes & JSX that take advantage of new features in the CS3 versions of these apps.

In addition, Woohoo will demonstrate how he mixes colors up by learning from the masters using a technique that can literally generate millions of color palettes that would be worthy of Josef Albers, Picasso, Dali, O'Keeffe or several hundred other incredible artists.

It is perhaps one of the best ways to improve your skills as a designer or artist and how you can apply it to your work.


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