Hoss Gifford is the founder of the award-winning, Glasgow-based new media agency Flammable Jam and currently works as a freelance interactive director.
He is the co-author of several books including New Masters of Flash and Flash Video Creativity. In addition to speaking engagements, Gifford takes on personal commissions such as the Life of Pi promo at www.hossgifford.com/pi
He has something to amuse and offend just about everyone and is particularly proud of his popular www.flamjam.com/spank. (Scotland)
The rest of the iceberg
The final product is the tip of the iceberg. It's the bit that everybody sees.
But out of sight, out of mind is the rest of the iceberg - the three months working on generating concepts, storyboards, graphic design, animation, client meetings, sound design, filming, post production, encoding and programming. All to produce 150 frames of animation, or a website someone spends 15 minutes on.
In this presentation Hoss will present several recent projects and dish dirt on the rest of the iceberg for each one, including where it all went wrong and the bits that saved the day.