As an agency, LBi believes that nowadays brands have got to inspire genuine, demonstrative loyalty - where their products, services and stories are naturally shared by customers who love what they're doing, because they want to.
The future of Digital Content
Bjarke will look at how new technology and creative ideas are changing the way we create and experience a digital stories and content as such.
The session will focus on documentary, video, photography but also touch on games, e-learning and corporate storytelling.
We expect the discussion to range from aesthetic implications of new forms, to reaching audiences in different ways, to participation.
Together we will explore the effect of technological change on the aesthetics, production methods, distribution, and social impact of digital content.