Evgenia Grinblo

Evgenia Grinblo


Evgenia “Jenny” Grinblo is a self-taught designer. She was born in Siberia, raised in Israel, and studied in Wales and the USA. A Kofi Annan scholar, she completed a B.A. in sociology and Global Citizenship at Macalester College, MN where she was trained in qualitative research.

Aside from studying people, her passions include an eight-year-long affair with visual design. She freelanced for non-profits, startups, and companies worldwide before relocating to London to work as User Experience Lead at mobile agency Future Workshops, where she works with brands and enterprises to build products that empower users and businesses. She loves to talk, in private and in public.

Jenny is a member of the Seeds of Peace organization, an aluma of the United World Colleges movement, and an activist for sexual violence awareness and prevention.


The Practice of Empathy

Empathy is at the core of excellent user experience work. But to those outside of the creative industry, it still often sounds like a 'fluffy' and 'soft' skill.
This talk is about those of us who make things for others: what role empathy plays in our work, its friends and enemies, and how designers, developers, and other creatives have built empathy into their process.

Evgenia also starred at: