Joel Baumann

Joel Baumann


Joel co-founded the award-winning new-media collective tomato interactive (London) in 1999 after briefly joining the award-winning new-media collective Antirom (London) in its expiring stages.

Since 2003 Joel has been a Professor for New Media at the art school Kassel, Germany.

In his work he concentrates on the interactive moment and its strategic use. He is interested in the influence New Media has on society and communication. His commercial work includes projects for Sony, Mitsubishi Motors, AOL, Sharp, Nokia und Redbull.

In 2003 tomato interactive produced 9 hours of live visuals for Electraglide, the largest indoor live music event in Japan ever. Over 20000 poeple attended.

In 2006 tomato created a dynamic visual installation in the Media Centraal, Groningen, the netherlands for a rare performance of the work of the english avant garde composer Cornelius Cardew. Some of his more personal work has been shown at the Design Museum, London, the Jacobson Howard Gallery, New York, the Kasseler Kunstverein, the European Media Arts Festival inOsnabrĊ¸ck and the Pavlov MediaLab in Groningen.


New Media Freedom of Expression

In my session I will revisit designers and artists who made numbers a leading theme in their work.
I will try and take their ideas and apply modern computational processes to them. Let's see what happens...
Geometric art was used to develop logos and corporate identities in the past. How can these ideas be extended in the present?
Of course Tomato work will appear where it is appropriate.
And for those of you that worry this might be too much theory bollocks, don't. I will show loads of images and code.
Joel will show recent collaborative projects such as NOOG by NNFENREN and UNFUN by the THEATRE BETWEEN THE ARTS.


Joel also starred at: