Keiichi Matsuda is a designer and film-maker. He works as an independent design consultant, and as director of Keiichi Matsuda Ltd., a creative studio working at the intersection of technology, media and architecture. His research examines the implications of emerging technologies for human perception and the built environment. Keiichi is interested in the dissolving boundaries between virtual and physical, to propose new perspectives on the city.

He has exhibited his work internationally, from London's V&A Museum to New York's MoMA, winning awards for design, drawing and filmmaking. Keiichi is cofounder and creative director of Arcade, a multidisciplinary design studio based in London, and also continues to work independently on commissions and research projects.