Creativity is awesome. It makes the world more awesome. Sometimes creative ideas are hard to come by.

Other times the execution of those ideas is the hard part. Although someone can't make a tool to make you more creative, tools can be made to execute those ideas more easily.

For over 25 years Adobe has been at the forefront of creative execution. Building the tools for creatives and then getting out of the way.

From print, to web, to video, to interactive and now hardware devices. In this keynote you'll see how far we've come, the present day and review what the future holds for creatives and their tools to make the world more awesome.