Jared Tarbell

Jared Tarbell


Jared Tarbell is one part Magical Mystery Tour (Lennon/McCartney), one part Brandenburg Concerto (J.S. Bach), and one part Somnium (Robert Rich).

In July 2005, Jared co-founded Etsy, an online marketplace to buy and sell handmade goods.

Born 1973 in the high altitude desert city of Albuquerque, New Mexico, he was first introduced to personal computers in 1987. Jared's interest in computation has grown in direct relation to the processing power of these machines.

Jared holds a Bachelor of Science degree in Computer Science from New Mexico State University. He is expressly interested in the emergent phenomena of generative systems.

When not engaged in programming, Jared nearly always tries to find himself outside, exploring mysterious wilderness areas of the American southwest.


Generative Spaces

Generative spaces are powerful tools for creating a near infinite source of design and intrigue. Using only a few rules and design primitives, algorithms can be created that emulate the natural world and surprise their creator.

In this presentation I will be focusing on substitution, the technique of replacing one element with another. We will explore the phenomena of recursion, emergence, and network intelligence. How can one master the art of complexity to produce simple, beautiful design?

Many visual examples will be shown. Code will be shared. Computational artifacts will be given away.

I will also tell a fairy tale called 'Co-Founding Etsy', about a wizard in a tower who accidentally conjures up the largest handmade marketplace the Kingdom has known.

Jared also starred at: