For 20 years, Laura has brought her fresh and experimental approach to digital. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.
Laura, former president of D&AD, has recently been named one of Britain's most influential people within the Debrett's 500 annual list for the second year running, scooped up Individual of the Year at the Dadi Awards 2014 and even been awarded an honorary doctorate for her services to graphic design.
Under her stewardship as Creative Partner, Soho based agency, Mr. President has recently been awarded Creative Agency of the Year by The Drum and the IAB, a fine achievement for an agency just three years old.
Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries.
Laura lectures around the world extensively and was recently invited to be part of the Facebook Creative Council, a think tank to help steer the future of social.
And if that wasn't enough, Laura is also a trained taxidermist.
Everything I Know I Learned From the Future
It's easy for us to get stuck repeating our old successes, but what we're being asked to apply our creativity to has been released from its narrow advertising box.
What we do touches product and business decisions in a way that previously wasn't open to us, and our toolbox gets bigger every day. What we do has never been more experimental, the opportunities broader.
To take advantage of this a different kind of creative approach is needed. Creating ideas in culture rather than just filling a media plan. A new attitude that challenges you to imagine the future in the answer, not just rely on the past. At Mr President we say: 'Question Bravely, Answer Boldly'. I'm sharing some work, and some tips, on how to do just that.