Martin Hollywood
Bio
Graduating from Glasgow School of Art in the '90s, Martin exhibited works involving nonlinear narratives before seeking his fortune in London. Over that 20 year career he's produced interactive work for everyone from PlayStation to Stella McCartney, McDonalds to Disney. Somewhere in the mid-noughties he got distracted and fancied himself as a TV Director, mainly because no-one told him he couldn't.
The bulk of his early work revolved around creating interactive experiences in the browser. These days he's obsessed with moving the Digital into the Physical, and creating shared experiences that enrich people's lives. Or make them laugh, that's good too.
When not heading up Creative Technology for Razorfish London, he mentors students and startups, is a contributor to Guardian Tech and recently won a scholarship from the Arduino Foundation to develop one of his connected products.
Martin lives in Twickenham with his wife, 2 sons and an ever growing collection of bikes.
Session
Welcome UFO People
Ideas are great aren't they? Though the difference between hacking a prototype together and a finalised product can be miles apart; often due to the wall of notes, sketches and diagrams clamouring for me to finish them.
Too often Tech is seen as a barrier to Creativity, during this session we'll look at examples of 'codeless' development, so everyone can get their hands dirty. It's about changing your career through Open Source, collaboration and Physical Computing. It's about doing it for yourself and not being reliant on your boss and that 9-5.
There'll be real world case studies to go along with more whimsical projects for pitches and personal work that's just a bad punchline.
