Will Appiah

Will Appiah


Will Appiah is a 3D animator with a wealth of experience in children’s media and entertainment. He founded his agency - Digital Shoguns after 7 years of working for two of the biggest toy companies in the world.

Digital Shoguns help build brands through storytelling using a variety of Innovative and creative platforms and entertainment. This includes character development to brand driven animation for both on and off line media. Their clients include Lego, Hasbro, Vivid Imagination and the Simba Dickie Group to name just a few.


Backbone of character development

  • beginner
  • intermediate
  • advanced
  • designers
  • creative
  • inspiration
  • Illustration
  • Animation
  • Examples

For every successful fictional character created, is always a backstory in order for the character or characters to resonate with the audience.
My session will explore the five W’s and the one H,
Where, who, what when, why and How.

We will explore several popular character arc’s and what it is that drives them along the way and also explore how this process is used for developing new characters for clients as well as reinventing older characters.

We will experience a lot of humor along the journey.