After spending five years in London working on games, highly interactive sites and social media campaigns for clients like Disney, Xbox, Pixar, Aardman, Miniclip and many more I moved back to The Netherlands to start my own business.

My main goal is to create amazing experiences where one smile means more than 10 pages of Google Analytics. From hands-on coding to the big strategic ideas.

In 2014 I started Moppadop with a very good friend of mine, a company that is focussed on making kids smile. We make digital toys for touch devices like smart phones and tablets. The kick of seeing your 4 year old daughter choosing your app over one from Toca Boca is priceless.

Graham and I are the co-founders. We worked together during our time in London and have over 20 years experience between us creating apps, games and websites for kids and teens. Frustrated by the limitations of selling our time we decided to leverage experience with brands such as Xbox, Disney, CBBC and Chorion to focus our time, energy and skills to produce our very own products.

There's a catch! We live 16,559 km's apart. I live in the Netherlands in IJlst and Graham lives in Sydney on the Northern Beaches. We overcome this challenge with technology by using Skype to host our weekly production meetings, Trello to keep track of our actions and all the files are stored on Dropbox.