Anna Dahlstrom

Anna Dahlstrom


I’m a Swedish UX designer, coach, speaker and the founder of and UX Fika. I’ve been based in London since 2006 and before that I spent 6 years in Copenhagen, which is also where I started my UX career. Over the last 15 years, I’ve worked as an Experience Lead and freelance UX designer across a variety of brands, companies, and projects. I’m currently focused on helping startups, indviduals, and companies with UX related matters through coaching, mentoring, in house training as well as through my my UX Fika events. I’m also writing a book for O’Reilly about Storytelling in Design and taking the hassle out of finding gifts through


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